What Is Proxy Server ?


A proxy server is a computer that offers a computer network service to allow clients to make indirect network connections to other network services. A client connects to the proxy server, then requests a connection, file, or other resource available on a different server. The proxy provides the resource either by connecting to the specified server or by serving it from a cache. In some cases, the proxy may alter the client's request or the server's response for various purposes.
Web proxies

A common proxy application is a caching Web proxy. This provides a nearby cache of Web pages and files available on remote Web servers, allowing local network clients to access them more quickly or reliably.

When it receives a request for a Web resource (specified by a URL), a caching proxy looks for the resulting URL in its local cache. If found, it returns the document immediately. Otherwise it fetches it from the remote server, returns it to the requester and saves a copy in the cache. The cache usually uses an expiry algorithm to remove documents from the cache, according to their age, size, and access history. Two simple cache algorithms are Least Recently Used (LRU) and Least Frequently Used (LFU). LRU removes the least-recently used documents, and LFU removes the least-frequently used documents.

Web proxies can also filter the content of Web pages served. Some censorware applications — which attempt to block offensive Web content — are implemented as Web proxies. Other web proxies reformat web pages for a specific purpose or audience; for example, Skweezer reformats web pages for cell phones and PDAs. Network operators can also deploy proxies to intercept computer viruses and other hostile content served from remote Web pages.

A special case of web proxies are "CGI proxies." These are web sites which allow a user to access a site through them. They generally use PHP or CGI to implement the proxying functionality. CGI proxies are frequently used to gain access to web sites blocked by corporate or school proxies. Since they also hide the user's own IP address from the web sites they access through the proxy, they are sometimes also used to gain a degree of anonymity.

You may see references to four different types of proxy servers:

Transparent Proxy - This type of proxy server identifies itself as a proxy server and also makes the original IP address available through the http headers. These are generally used for their ability to cache websites and do not effectively provide any anonymity to those who use them. However, the use of a transparent proxy will get you around simple IP bans. They are transparent in the terms that your IP address is exposed, not transparent in the terms that you do not know that you are using it (your system is not specifically configured to use it.)

Anonymous Proxy - This type of proxy server identifies itself as a proxy server, but does not make the original IP address available. This type of proxy server is detectable, but provides reasonable anonymity for most users.

Distorting Proxy - This type of proxy server identifies itself as a proxy server, but make an incorrect original IP address available through the http headers.

High Anonymity Proxy - This type of proxy server does not identify itself as a proxy server and does not make available the original IP address.

What is an IP address?


Every device connected to the public Internet is assigned a unique number known as an Internet Protocol (IP) address. IP addresses consist of four numbers separated by periods (also called a 'dotted-quad') and look something like 127.0.0.1.
Since these numbers are usually assigned to internet service providers within region-based blocks, an IP address can often be used to identify the region or country from which a computer is connecting to the Internet. An IP address can sometimes be used to show the user's general location.


Because the numbers may be tedious to deal with, an IP address may also be assigned to a Host name, which is sometimes easier to remember. Hostnames may be looked up to find IP addresses, and vice-versa. At one time ISPs issued one IP address to each user. These are called static IP addresses. Because there is a limited number of IP addresses and with increased usage of the internet ISPs now issue IP addresses in a dynamic fashion out of a pool of IP addresses (Using DHCP). These are referred to as dynamic IP addresses. This also limits the ability of the user to host websites, mail servers, ftp servers, etc. In addition to users connecting to the internet, with virtual hosting, a single machine can act like multiple machines (with multiple domain names and IP addresses).

read more about IP address here..............

6 Free Solutions for slow computer


It seems to be inevitable that a computer running a Windows based operating system will slow down over time.There may be numerous reasons why your computer behaves badly and is no longer the speed demon it once was. Simple maintenance, practiced regularly, which is easy even for a non-expert, can keep your Windows based PC running smoothly at peak performance for years.

The most common problems that have impact on a computer’s speed and behavior are listed here, with the appropriate free software solution. This is not however, an exhaustive list.
In most cases, since a slow computer is generally being impacted by more than one problem, you will probably find that you will have to resolve the issue using more than a single solution.

Your computer takes a long time to boot and operates slowly.

Too many programs loading on system startup is a common cause of longer than normal boot up times.
Solution: WinPatrol

Using WinPatrol you can monitor your startup programs and services, cookies and current tasks. Should you need to, WinPatrol allows you to terminate processes and enable, or disable, startup programs. There are additional features that make WinPatrol a very powerful addition to your utility toolbox.
Fast facts:
Decrease CPU Usage and Conflicts
Express boot option
Download at: Download.com
A jam-packed, jumbled registry can be one of the chief causes of computer slowdown and malfunction. A messy registry can often put a brake on your system, cause programs to stop working properly, and aggravate you while you hang around waiting for the operating system to load at a snails pace.
Solution: Regseeker

Many applications, on being uninstalled, leave behind “orphan” registry entries. They don’t remove all traces of themselves; causing problems such as sluggish performance, system lockups, or a bloated registry that takes longer to load on startup. With the click of a button, Regseeker will scan your registry for these fragmented files, and safely remove them.
Fast facts:
Scans and cleans your registry
Multifunctional
Performs tweak operations
Clean out your startup entries
Add/Remove program entries
Adjust color schemes
Change personal information entries
Download at: Download.com
Disk fragmentation, especially on intensively used systems, will degrade performance over time. This is a good task to automate by using a third-party tool.
Solution: Auslogics Disk Defrag

The program is extremely easy to use, does not require any analysis phase and is faster than most disk defragmentation software I’ve tested in the past, and it’s free. In my view, it’s one more maintenance process in helping me get the maximum performance out of my hardware.
Fast facts:
Improve computer performance and stability
Increase your productivity - no more waiting for files to open
Defragment disks in minutes
Disk fragmentation map and detailed fragmentation report
Download at: Download.com
Your Hard Drive is full.
A full Hard Drive will not function efficiently since you require at least 2 - 3MB of free space for programs to run smoothly. If you lack this much free space, you should uninstall unused programs on your primary drive.
Solution: Revo Uninstaller

Revo Uninstaller is a superior program to uninstall programs from your computer. This free program with its advanced and fast algorithm scans before, and after you uninstall an application. After the program’s regular uninstaller runs, you can remove additional unnecessary files, folders and registry keys that are usually left over (those “orphaned” registry entries we talked about earlier), on your computer. This feature is a definite plus.
Fast facts:
Superior uninstaller
Free
Fast algorithm scans before, and after uninstall
Removes additional unnecessary files, folders and registry keys
Download at: Download.com
Running a Disk Cleaner will help to optimize your system by emptying the Recycle Bin, Temporary Setup Files, Downloaded Program Files, Temporary Internet Files, Old Chkdsk Files, Temporary Files, Temporary Offline Files, Offline Files, and so on.
Solution: CCleaner

For a full and through cleanup, I highly recommend CCleaner. As well, you should consider copying archived files such as pictures and music, to CD’s or DVD’s to free space on the Hard Drive.
Fast facts:
Frees up valuable hard disk space
Advanced features to remove unused and old entries
Comprehensive backup feature
System tray icon
Privacy tool
Download at: Download.com
Your Internet connection is slow.
Even the fastest Internet connection is a lot slower than any relatively modern PC, so make sure your Internet settings are properly optimized.
Solution: Ashampoo Internet Accelerator 2

Ashampoo Internet Accelerator is a great little application that makes it easy to perform this simply task. Ashampoo Internet Accelerator 2 is an excellent free Internet connection optimizer.
Fast facts:
Free
Fully automatic
ISDN, DSL via LAN cable or cable modem, DSL via wireless LAN
Improvements in performance connection
Download at: Download.com
Malware Infections.
It’s possible of course, that the performance of your computer has been adversely affected by malware infections. If you believe that’s the case, read my article on this Blog, “Need Free Security Programs? – 10 of the Best!”
Once you have removed system-clogging clutter, ensured your Internet settings are properly optimized, are satisfied your system is not infected with malware, and performed the other simple maintenance, your PC should satisfy you with its capabilities.

Pheripheral Computer

Learn about pheripheral in your like PC what is the meaning about
keyboard, mouse, plotter, joystik, scanner, printer and

more here ......

Building A Simple Web Site For The Beginner


When you’re fairly new to the internet, the thought of building a web page seems like a distant dream. Well, I’m here to tell you that you can build simple web pages even if you have no HTML experience and without having to do a training course. It’s not easy at first, but it is completely within reach for anyone. I should know, I didn’t know anything about web design and within a couple of weeks I had a simple lead-capture page built.

So this article is from the beginner’s perspective. When I started out, I had been considering ways of building an opt-in subscriber list. The obvious answer was to have my own lead capture page. I didn’t have the money to pay for someone else to build it for me so the only option was to attempt it myself. So the first step is just to decide that you will give it a go. Second step is to decide what the goal of the page is.

Is it a sales page to promote an affiliate product; a lead capture page to capture subscribers; or a home page? Whatever you decide, I recommend that you keep it really simple for your first one, just to get "your feet wet". Now that you know what type of page you want, the easiest way to work out the sales copy, content, layout and design is to create it with a word processor first (like Word). This for me was the quickest and easiest way to come up with the design, to see what it would look like and to make changes as needed. Once I was happy with that I could proceed to the next step, which was to build the page with a web page editor. Once again, I was restricted by the budget (as many people are) so to buy a web page editor was out of the question at this stage. But there are many different free options.

I ended up going for FirstPage2006 by Evrsoft.com and downloaded that to my desktop. Once you have it downloaded, open it up and click on the Basic HTML Document button. At this stage I copied and pasted the text from my Word document to Notepad (to convert it all to plain text). Then on FirstPage2006 (FP2006) go to file, click on convert text file to HTML, locate your Notepad document and click on open. That will open your Notepad document in FP2006 in HTML format. Now all you have to do is go through the content and modify the font types, sizes, colours, alignment and margins. This can be very tedious at first but keep going and you will get there. Just a tip: save your work every few minutes, as I found that I made many mistakes along the way before I was happy with the layout. I won’t go into all the features of the page editor because it will depend on which one you’ve got but keep playing around with it and you will learn quickly. Have a good look around at other web sites to get ideas and to learn from them. Especially look at the ones that catch your eye and model your site on their’s (please note, don’t copy their work but you can model successful elements of the page). Good sales copy is beyond the scope of this article, but basically go for a big, bold headline (usually red looks good) and a sub-heading that conveys benefits and arouses curiosity. If you have a long sales letter, break that up with sub-headings that people can "scan" to keep them on the page. That also depends on what the goal of the web page is as well. Once your page is finished it’s time to get a domain name, hosting for the site, and upload everything to your host. Your hosting company should have instructions on how to upload your site. This is just the very start of things. You should consider getting extra training to enhance the basic skills that you’ve learnt and maybe upgrade your free editor as well to build better pages.

Even so, you can still build professional looking pages with the bare minimum so just give it a try. Once you build that first web page, there will be no holding you back and the satisfaction and rewards are well worth it.

Article Source: http://www.BestToRead.com/

What is T1, Satellite DSL, Satellite Internet, VoIP, DS3, Frame Relay?

According to Webster’s dictionary, broadband (high speed internet access) is defined as of, relating to, or being a communications network in which a frequency range is divided into multiple independent channels for simultaneous transmission of signals (as voice, data, or video). A major advantage of broadband or high speed internet access that it is "always on." In addition, choosing broadband internet service will allow you to explore the full potential of the web. It will give you access to a whole new world of entertainment of rich media content such as film, music and interactive presentations. Moreover, high speed internet access allows faster download times than a standard dial up connection, which can take hours to download large files such as software updates or music files. With broadband internet service, you can download large files, movies, software updates, music and films in a matter of minutes, if not seconds! Furthermore, high speed internet access does not have to be expensive, either. With broadband, you are able to sign up for a set monthly subscription. You can use your broadband connection as much as you want, day or night, without having to worry about additional call charges and unexpectedly large phone bills. There are several types of high speed internet access: satellite DSL, VoIP, satellite internet, T1, DS-3 and Frame Relay. Below describes and defines each type of broadband service. What is Satellite DSL? DSL (Digital Subscriber Line) is a technology that delivers high bandwidth information to homes and businesses over ordinary copper telephone lines. DSL refers to different variations of DSL, such as ADSL, HDSL and RADSL. A DSL line can carry both data and voice signals and the data part of the line is continously connected. What is VoIP? VoIP (Voice Over Internet Protocol) is a term used in IP telephony for a set of facilities for managing the delivery of voice information using the Internet Proto

col. Basically, VoIP entails sending voice information in digital form in discrete packets rather than the usual protocols of the telephone network. A major advantage of VoIP is that it allows the user to avoid toll charges issued by telephone companies. What is Satellite Internet? Satellite internet is an arrangement in which the outgoing and incoming data are sent from, and arrive at, a computer through a satellite. Each subscriber’s hardware includes a satellite dish antenna and a transceiver that operates in the microwave portion of the radio spectrum. What is T1? T1 (T-1) sometimes referred to as DS1 lines, is a dedicated phone connection supporting data rates of 1.544 megabits per second (Mbps). A T-1 line actually consists of 24 individual channels, each supporting 64Kbits per second. Each 64Kbit / second channel can be configured to carry voice or data traffic. Most telephone companies will allow you to buy some individual channels, known as fractional T-1 access. Most small to mid-sized colleges and businesses have T-1 lines for internet connections. What is DS-3? DS-3, sometimes referred to as T-3 lines, is a dedicated phone connection supporting data rates of about 43 Mbps. A T-3 line actually consists of 672 individual channels, each supporting 64 Kbps. T-3 lines are used mainly by Internet Service Providers (ISP) connecting to the internet backbone and for the backbone itself. Cognigen Dedicated is a provider of DS-3 (T-3) access. What is Frame Relay? Frame Relay is a packet-switching protocol for connecting devices on a Wide Area Network (WAN). Frame Relay networks in the U.S.A. support data transfer rates at T-1 (1.544 Mbps) and T-3 (45 Mbps) speeds. Frame Relay can be thought of as a way of utilizing existing T-1 and T-3 lines owned by a service provider. Most telephone companies now provide Frame Relay service for users who want connections at 56 Kbps to T-1 speeds. Cognigen Dedicated is a provider of Frame Relay.

Article Source: http://www.BestToRead.com/

How To Use HTML

Using HTML is the quite easy because of the structure of this language. But even after that the best HTML programmers can commit mistakes in the coding if they develop some bad HTML habits. In this article we will discuss some of the bad HTML habits which keep even some of the best HTML jockeys from gaining proper accessibility. Let's discuss and try to understand some of the bad HTML habits developed by many of us. In the due course of time some of us may have been using the style sheets to the extent to alleviate the dependence on FONT formatting tags, but as you make your way through the HTML world, you will definitely find out that this is some code that may work but not to the exact specifications. Bad HTML Habit 1 The first bad HTML habit is the improper use of headings. The user agents may be able to build a table of contents by reading the headings on a Web page. So, using H1 through H6 tags to structure your information is important, and using these tags simply to size text can cause problems. Bad HTML Habit2 Transparent images have become a de facto workaround by which many Web builders elude HTML's layout imitations. These images, however, can make it difficult for user agents to distinguish between real content and ancillary images such as spacers. Instead, use style sheets to control margins, spacing, and other page elements. (CSS2 also offers new styles that address white space.) Bad HTML Hab
it 3 Another no-no is using block quotes or list containers to control indention. Both are common workarounds used by Web builders to indent paragraphs or whole pages. The problem is that software may interpret and deliver information a certain way because of the tag. So, a text-to-voice reader might interpret the block quote information as a quote and read it accordingly when, in fact, you were just trying to indent a paragraph. Again, style sheets offer the best solution; they allow you to separate the formatting and visual appearance of the material from the structure of the page. Bad HTML Habit 4 Another culprit is the use of absolute text formatting tags instead of relative ones. B and STRONG, for example, may render the same in many browsers, but they do not mean the same thing. The STRONG tag, as well as the EM tag, was designed to indicate structural emphasis that could take the form of either a visual change (font, size, and style) or an audible change (inflection, volume, and pitch). If you want to improve then don't ignore these tags You need to provide alternative content if you're creating pages with certain elements: When you use SCRIPT, provide NOSCRIPT information. When using FRAMES, provide NOFRAMES information. When using EMBED, provide NOEMBED information. When using APPLETS, use ALT text. When using FRAMESET, make sure to use TITLE. Provide a text-only alternative to audio or video.

Article Source: http://www.BestToRead.com/

Using RSS Feeds on Blogger

RSS (Really Simple Syndication) feeds make it possible for subscribers to be automatically notified of changes. Using RSS feeds on a Blogger blog means that anyone who's subscribed to your feed will be sent notification when you add a new post. To set up your blog for feed readers to track it, follow these steps.

Step 1
Log in to Blogger.

Step 2
On your "Dashboard," scroll down to the "Blogs" section. You'll see the list of all your blogs on Blogger.

Step 3
Next to the title of the blog you want to use RSS feeds on, click on the gear under "Change Settings" for that blog.

Step 4
On the new page under the "Settings" tab, you'll see the following links: "Basic," "Publishing," "Formatting," "Comments," "Archiving," "Site Feed," and "Email Members."

Step 5
Click on the "Site Feed" link.

Step 6
On the new page next to "Publish Site Feed," click the drop-down menu. Select "Yes."

Step 7
Next to "Descriptions," select "Full" to syndicate the full content of your posts or "Short" to only syndicate the first paragraph.

Step 8
Next to "Site Feed URL" is the address for your blog feed.

Step 9
Next to "Article Footer" you can add a signature, link backs or any other information you'd like at the end of each feed.

Step 10
Click on "Save Settings" button.

Step 11
You may need to republish your blog to see changes take effect.

Source : www.ehow.com

Really Simple Syndication

The term RSS is short for Really Simple Syndication. Before RSS feeds were available, in order to keep up with certain web sites a person had to book mark the web site and check in every other day or so to see if anything had been changed. If someone has several web sites that they want to keep tabs on, it is easily confusing and some web sites could be overlooked when checking others. And for those sites that don't get updated regularly, it's a waste of time to check them. RSS feeds took those hassles away by sending updated content to various feed readers or to people's email inbox. This way, if someone has several web sites they're interested in, the information is sent to them directly, rather than having to hunt it down themselves.

Web site content that uses RSS include blogs, news headlines, video and audio clips. In order to view an RSS feed the user will need a feed reader. Such readers include MyYahoo, Google Reader, an Bloglines. Some computer programs such as Windows, Windows Outlook and Mozilla Thunderbird include feed readers as part of their program. If a person finds a blog or a news site that the want to keep up to date on, they need to locate how to subscribe to the feed. This can be found two ways, either on the site itself, or in the web browser. To subscribe on the site, web page designers add small icons usually on the front page that has several icons distinguishing different feed readers. These are links to click in order to sign up to receive updates. These links have various names, XML, RSS, and ATOM are a few. Find the icon for the RSS reader you use and click on it.

Sometimes the feed will be added directly to the reader, other times the user needs to confirm the request. Once this is done, updates will start being delivered. Subscribing to a feed through web browsers such as Firefox and Safari, is an option as well. Where you type in a web address, there's an RSS icon on the right side of the URL box. When that icon is first clicked, that will bring the person to a page that has them select the feed reader of their choice.

If the person finds another site he wants to subscribe to, that icon will automatically sign up on the chosen reader. It is also possible to have feeds sent directly to your email. This isn't always an option, but sometimes under the feed reader icons there's a subscribe box where you can send in your email address and have updates sent to your inbox. To prevent updates being sent to the spam or bulk folder in your email program, it's best to add the site's email address to your address book. This way, updates won't be missed. There are so many ways to keep up to date on current news and events from the computer. It's much more convenient to have information sent to you directly rather than having to hunt it down

The Evolutions Of RSS

What is RSS? It is a feed or a web feed that is used to publish frequently updated pages like blogs, news, audio web pages etc. The data format used here is XML. It has been evolving since March 2009. It is in the recent days that it is widely used.
RSS came in three versions. RSS 0.91 was called Rich Site Summary. RSS 0.9 and 1.0 was called RDF Site Summary. RSS 2.0 was called Really Simple Syndication.

As far the evolution goes, there were several attempts before RSS that was not widespread. Meta Content Framework was developed by Ramanathan. V. Guha et al in Apple Computer’s Advanced Technology group, by restructuring information.
The RSS 0.9 version was created by Guha at Netscape in March 1999 to be used in My.Netscape.Com portal. The version RSS 0.91 was created by Dan Libby simplifying the format by removing the RDF elements. IT incorporated News Syndication format by Dave Winer. Dan Libby renamed RSS to “Rich Site Summary”.

For eight years, Netscape did not participate in the evolution of RSS as it dropped RSS support to My.Netscape.Com in April 2001. AOL was the new owners of the company and they were restructuring it. There were a couple of entities called the RSS-DEV working group and Winer whose UserLand Software published tools outside Netscape that could read and write RSS. UserLand filed for a trademark registration inside U.S. It failed to satisfy USPTO request of the examiner and hence the proposal was rejected.

Guha and the representatives of O’Reilly Media started working on a project called the RSS-DEV working group. It produced RSS 1.0 in December 2000. It took the name RDF site summary and supported RDF and XML name spaces from metadata such as Dublin Corel

Winer released RSS0.9 which involved audio to be introduced in the feeds. It sparked on Pod casting. Really Simple Syndication (RSS 2.0) was released by Winer in September 2002, which was a totally new format. It removed the “type’ attribute and added namespace support/

Meanwhile due to the controversies of creation a new product called Alternative Syndication format (Atom) was formed. It is the proposed RFC 1287 format. RSS 2.0’s copyright specification was given to Harvard’s Berkman Center for Internet and Society. Winer, with Brent Simmons and Jon Udel started an RSS advisory board to answer questions bout the format.
In December 2005, The Microsoft Internet Explorer and Outlook team adopted the feed icon followed by Opera software. Thus, the commonly used symbol of an Orange box with white Radio waves came in to existence as the industry standard.
Rogers Cadenhead relaunched the RSS Advisory Board without Dave Winer in January 2006.It was done so that the development of RSS format was continued resolving ambiguities. In June 2007, board confirmed that the core elements with name space attributes were to be extended

A Guide On RSS Tool

RSS is an abbreviation that has evolved into the following, depending on their versions:

• RDF Site Summary (also known as RSS 0.9; the first version of RSS)
• Rich Site Summary (also known as RSS 0.91; a prototype)
• Really Simple Syndication (also known as RSS 2.0)

Today, RSS stands for 'Really Simple Syndication', and it has the following 7 existing formats or versions:

• 0.90
• 0.91
• 0.92
• 0.93
• 0.94
• 1.0
• 2.0

RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files. All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:

• RSS feed
• Webfeed
• RSS stream
• RSS channel


They are typically shown on web pages as an orange rectangle that usually has the letters XML or RSS in it.

RSS feeds can be used to deliver any kind of information. Some of these 'feeds' include:

• Blogs feed - each blog entry is summarized as a feed item. This makes blog posts easier to scan, enabling 'visitors' to zoom in on their items of interest.

• Article feed - this alerts readers whenever there are new articles and web contents available.

• Forum feed - this allows users to receive forum posts and latest discussion topics.

• Schedule feed - this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas.

• Discounts or Special feed - this is used to enable users (such as retail and online stores) to 'deliver' latest specials and discounted offers.

• Ego or News Monitoring - this enables users to receive 'filtered' headlines or news that are based on a specific phrase or keyword.

• Industry-specific feed - used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries.

RSS feeds enable people to track numerous blogs and news sources at the same time. To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or 'news readers'), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file.

RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for 'web syndication' or activities that involve regular updates and/or publications, such as the following:

• News websites - as used by major news organizations such as Reuters, CNN, and the BBC.
• Marketing
• Bug reports
• Personal weblogs

There are many benefits to using RSS feeds. Aside from being a great supplemental communication method that streamlines the communication needs of various sectors, RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing.

RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective.

1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to 'spread out' and advertise them.

2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience 'real time' updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to.

3. Custom-made content services. With RSS, visitors can have personalized content services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings).

4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are 'forced' to click on a link back to your site.

These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.

In the mean time, Good Luck on your journey to success…

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Publishing Using RSS

With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio. RSS has the unique ability to compile information and filter it, so you only see unique and relevant content. The information superhighway has become packed with content, and those familiar with technology are using RSS to filter the content, allowing them to drill down and access only the content they want, without having to wade through all the noise.

There are very few subjects or topics that do not currently have an RSS feed available. Perhaps it might be easier to ask what can not be published using RSS? RSS is a standard format to syndicate Internet content, not just blogs or podcasts, but any type of content. Podcasting clearly shows that feeds can be media-rich, and while podcasting is generally considered a medium for entertainment, the educational value of podcasting has not been lost on many educational institutions. The business community has been a little slower to embrace the power and importance of RSS as a communication medium, but industry leaders are gradually adopting it as a new and powerful method of communication. But back to the original point... RSS can deliver virtually any type of content, including spreadsheets, power point applications, database updates, video tutorial, and much more. The true value of RSS feeds is that the subscriber can review and evaluate the information at a time and place of their own choosing.

There are a number of ways that businesses can make use of RSS feeds...

Automated Generated Feeds (like ego-searches)

Google, Yahoo, and many Blog search engines can automate the generation of RSS feeds, often based on a keyword or keyword phrase. Each time the keyword appears in a search result, the RSS feed is updated. This is a great way for businesses to keep updated on industry news, competitors, or even their own company, personnel, and brands.

Manually Generated RSS Feeds

Webmasters can create targeted RSS feeds that contain unique and targeted content. The RSS feeds can be manually created by webmasters to target specific types of content.

Existing Feeds

Webmasters and publishers can often use existing RSS feeds to create web content. Existing RSS feeds can be merged and filtered to create new RSS feeds and content. The new merged or filtered RSS feeds can then be republished or displayed on a website. There are a number of free tools and tutorials available to assist webmasters in merging, filtering, and displaying the contents of a web feed.

Link to Display RSS Feeds - http://www.feedforall.com/displaying-rss.htm

Database Feeds

Publishers and webmasters can extract information from a database, and then provide that content via an RSS feed. The information contained in such an RSS feed is dynamically updated as the content of the database changes.

While RSS is a great tool for businesses, it is important to respect copyrights. Do not assume that any content contained in someone else's RSS feed is free for you to publish. It is important to review any usage policies of the RSS feed's original publisher before syndicating the content contained in the RSS feed.